Branding Guidelines & Assets
2-Colour version for white-background
2-Colour horizontal version for white-background
Black version for white backgrounds
Black horizontal version for white backgrounds
1-Colour reverse version for black or dark coloured backgrounds
1-Colour horizontal reverse version for black or dark coloured backgrounds
2-Colour reverse version for black or dark coloured backgrounds
2-Colour reverse horizontal version for black or dark coloured backgrounds
The ‘Gin-Cor Industries’ logo was created in Adobe Illustrator.® These vector-based EPS files can be reproduced at any size without compromising quality; ideal for importing/placing into layout programs such as Adobe InDesign.® The file names for the various versions of the logo are identified for convenient distribution.
- Always reproduce the logo in two colours on a white background whenever possible. This is the preferred version of the logo.
- When production constraints do not allow the use of the twocolour version, always use the black version of the logo.
- Whenever production constraints do not allow the use of the black for the background, reverse the logo out of an equally dark colour.
Clear Space and Minimum Size (print and online)
Logo Minimum Clear Space
Logo Minimum Size
Maintaining a clean and uncluttered space around the Gin-Cor Industries logo maximizes the visual impact of this brand element. Setting a minimum size helps ensure that the logo is always easy to read.
- Always position the logo away from other text, graphics and design elements, especially other trademarks and service marks.
Gin-Cor Industries Corporate Colour Palette
Logo Minimum Size
Colour is a critical component of the Gin-Cor Industries image. For best print-quality reproduction, print as solid Pantone® colours. If a Pantone® colour is not available, logos may be printed in 4-colour process to match. The secondary palette is used exclusively for marketing materials.
Print Font Usage
Online and Electronic Media Font Usage
Type is a powerful brand tool when used carefully and consistently. To help establish a consistent and credible brand style, three families of type styles have been selected.
The ITC Kabel family has played an important part in building the Gin-Gor Industries brand. Its unique and distinct appearance has made it recognizable and associated with Gin-Cor Industries. It is to be used for headings and sub-heads in corporate copy.
With its clean and contemporary linear features, the Helvetica Neue Family creates the perfect balance as the communication font. It works effectively as a complimentary font to the ITC Kabel family. It is to be used for body copy in corporate copy.
For online applications the Arial Family is to be used if the print fonts are not available.
For more information on the Gin-Cor Brand Guidelines, download our Gin-Cor Industries Inc. Brand Guide.